WCPPE Web Authoring Guidelines 1999.
Written by Joanne Woolley, Multi-media designer, WCPPE
and David J. Temple, Director of WCPPE
At the WCPPE, we encourage and openly endorse the development and full use of the World Wide Web. Electronic commerce is on the brink of explosion. It is almost vital nowadays to own a web site, at least one that lets the world know who are you are, where you are, what you sell, and how to contact you. It is almost as vital as a listing in the phone book.
Our aim is to promote the World Wide Web as an information resource, and to help our colleagues become information providers over the Internet. In doing this, we must ensure that we offer the best advice possible, although unfortunately advice is all we can offer. Time, experience, and most importantly trial and error has enabled us to put together this set of guidelines, which we hope will aid you in developing your own site. We appreciate that web site development demands your own imagination and creativity, but hopefully by following some of these simple rules, you will create your own site without making some of the mistakes we have all made in the past.
Note: When writing an HTML web page, you are designing a set of instructions that the viewers computer interprets to generate it's own page. There is no guarantee that the resultant page will be precisely what you designed. Because of this, it is vital that when designing on-line information, you must focus on the recipient much more than with print-based material.
Guideline's structure
Define your outcomes
Establish your audience
Research
Setting standards
You must be able to look objectively at your planned site and decide how you will assess it's quality. Ideally, the site should:
Maintenance
A maintenance plan is an important part of your over all strategy in developing your site. A well thought out site will need less maintenance than a poorly designed site. We will talk at greater length about how to maintain your site later in these guidelines, but at this stage you should at least be thinking about the following points:
Publicity
There isn't going to be an awful lot of point in creating a web site if you do not have a publicity strategy for marketing your site. You need to be thinking about where and how you are planning on advertising your site, and getting people interested in it. Read the later section 'Selling your site', for further information on publicising.
Building your Web Site
HTML Protocol
W3C produces what are known as "Recommendations" for HTML. These are specifications, developed by W3C working groups, and then voted in by Members of the Consortium. A W3C recommendation indicates that consensus has been reached among the Consortium Members that a specification is appropriate for widespread use and we are all advised to adhere to these standards for universal compatibility.
HTML 4.01 is W3C's recommendation for the latest version of HTML, it supports the latest browsers and HTML tags and takes advantage of HTML's presentational features, but it also continues to support HTML 3.2. features, allowing those with older browsers to view pages successfully. (W3C recommendation revised on 24 April 1998)
N.B. some browsers use unique tags. Try to avoid these, because other browsers may default and hence produce a flawed page.
For more information about HTML standards, visit the W3C site at:
Also remember that people may want to look at your HTML from within their browser, and on many occasions copy it. There is unfortunately no simple way to stop this, and you may feel that displaying messy HTML will be a deterrent to potential HTML thieves!
The content and structure of the pages
This page is maintained by Joanne Woolley
Multi-media Designer
WCPPE
Email:
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